Do’s and don’ts for professional looking marketing materials

1. Create impact with simple shapes
Colour shapes against the background helps to bring the message forward.
2. Do consider your materials
Depending on what the brochure is for, the material used can relate very well. Recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel.
3. Limit your fonts
Use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.
4. Do use font families
Create visual uniformity by applying one typeface or font family to text. Use a font family that has a selection of variants, such as italic, bold, condensed, to keep options open.
5. Simple
Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum.
6. Symmetry
Use horizontal and vertical lines to correspond with other design elements for balance and proportion.
7. Don’t be afraid of white space
Create a fluid design by surrounding words with white space to let elements breathe. The application of space makes a design easier to read.
8. Align images
Aligning images with grids or frames makes a design look more professional.

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